Sheffield based company Medex Group came to Outdo Design for a full company rebrand. Medex offer flexible and professional training across a wide range of courses, including accredited training through industry awarding bodies. They wanted to refresh their brand to reflect the inward changes of the company as they move forward and evolve. We provided multiple concepts to choose from in the early stages of design before we came to a creative conclusion. The final brand identity focuses on a simple typographic icon (using ‘M’) with dual purpose by abstractly portraying two people communicating. To accompany the icon a clean cut sans serif type face in a rich plum shade.
Once the Medex Group logo was signed off, a group of sub brand logos were assembled to support each division and service Medex offer as a company. Thus creating a group of logos that were easily identified and belonged to the same family with the original Medex Group logo remaining the mother brand. Our use of identical graphic elements in this way means that each sub brand logo can stand alone and still be recognised at first glance as a Medex division.
We developed a new colour palette, derived from their original plum purple but with more shades and some turquoise blue shades thrown in the mix. The palette created showed a vibrant contrast between colours and proved to work well once used across the design of further marketing materials. A full stationery set was created within the new brand style, a premium finish on business cards by application of spot UV. In addition to this we also designed a presentation pack, a pack to be used at tradeshows and networking events for Medex team members to distribute across potential new customers. This pack was design to introduce prospective clients to Medex and tell them all they needed to know at a glance.
The presentation pack we created embraces easy use again with staggered inserts clearly titled by each trading division. The new brand colours used consistently throughout, overall a very contemporary and clean look that enhances the service standard Medex Group aim to deliver.
• Rebrand • Brand Development • Logo Design • Print Design • Print Management